We know January can feel a little flat, so we’ve collated our forecast of 2024 design trends to bring some colour, creativity and inspiration to kick-start your year.
Whether you're drawn to the bold and vibrant or the subtle and sophisticated, this year offers a rich tapestry of design elements to weave into your designs. Embrace the trends, experiment with creativity, and tell a story that resonates with the spirit of 2024.
So, what is the spirit of 2024? Well, Pantone has revealed their colour of the year as ‘PANTONE 13-1023 Peach Fuzz’. Described as “a warm and cosy shade highlighting our desire for togetherness with others and the feelings this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness.”
1. AI-Generated Artwork: A Fusion of Technology & Creativity
Artificial Intelligence is stepping into the spotlight. An exciting collaboration between designers and AI is giving rise to unique & captivating designs that challenge traditional notions of creativity. As AI continues to evolve, we can expect to see more designers exploring its potential for pushing the boundaries of visual expression.
2. Ultra Vibrancy: A Kaleidoscope of Bold Hues
2024 is all about making a statement through colour. Vibrant and neon hues are taking centre stage, injecting energy and dynamism into designs. Whether it's a bold gradient or an eye-catching palette, designers are harnessing the power of colour to create visually arresting compositions that demand attention.
3. Bubble Text & Serif Fonts: Playful Typography Takes Center Stage
Typography gets a whimsical makeover in 2024 with the resurgence of bubble text. Playful and lighthearted, this trend adds a touch of fun to designs, making messages pop and capturing the essence of a more carefree and imaginative era.
While bubble text adds a playful touch, serif fonts are making a comeback to bring back a sense of elegance and sophistication. The timeless serifs are being paired with modern design elements, striking a perfect balance between classic and contemporary aesthetics.
4. Muted Natural Tones: Earthy Elegance in Design
Nature-inspired colour palettes take on a muted and subtle form in 2024. Natural tones mirroring nature's landscape create a sense of calm and sophistication, allowing designers to bring the beauty of the outdoors into their creations - pairing perfectly with an increasing emphasis on sustainability throughout brands.
5. Pixellation: A Digital Mosaic of Creativity
Pixellation isn’t just a pixelated image; it's a deliberate artistic choice. Designers are embracing the charm of digital mosaics, using pixel-inspired elements to add a touch of nostalgia and a futuristic edge to their creations.
6. Geometric Shapes: The Timeless Trend Reimagined
Geometric shapes continue to hold their ground in 2024, but with a modern twist. Designers are pushing the boundaries of geometric design, incorporating intricate patterns, dynamic arrangements, and 3D effects to create visually stunning compositions that are both contemporary and timeless.
